A decision framework for the first question every exhibitor faces.
It’s the fork in the road at the start of every exhibition programme: invest in a custom build that says exactly what you want, or a modular system that keeps saying it show after show?
The truthful answer is that it depends on your calendar. A flagship launch at your sector’s biggest event argues for custom; five regional shows a year argue for modular; and most mature programmes end up with a blend — a custom framework with modular components that travel.
The guide below sets out the decision factors we walk clients through, without a sales pitch attached.
Custom Build or Modular?