The cost drivers behind every quotation, explained without the small print.
“How much does a stand cost?” is the first question we’re asked and the hardest to answer in one line — because space, structure, services and logistics all pull the number in different directions.
The honest starting point is understanding the cost drivers: the plot itself, the choice between custom and modular structure, graphics and print, organiser services and the logistics of getting everything there and back. Value is created by deciding early, reusing intelligently and giving one partner accountability for the whole.
The downloadable guide below walks through each driver and ends with the questions we think every exhibitor should ask of any quotation — including ours.
How to Budget for an Exhibition Stand