Case study: Utopia at Ambiente, Frankfurt
How a tableware brand balanced open product display with proper hospitality at the sector’s biggest show.
Utopia
Utopia at Ambiente
Ambiente is the world’s leading trade fair for the tableware and hospitality sector, and Utopia exhibits there among the strongest brands in its market. The brief: a stand that presents an extensive product range clearly while giving the sales team proper space to host customers.
Our design balanced open product display with hospitality — visitors could browse the range freely, then sit down for a conversation without leaving the environment. The stand was designed, built and printed in-house in Yorkshire and installed in Frankfurt by our own team.
Highlights
- Designed, built and installed entirely in-house
- Open product display combined with hosted hospitality
- International delivery managed as one project
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