Case study: building our own stand
The stand builder as exhibitor — what we designed for ourselves and why.
Smart Display
Our own stand at B2B Marketing Expo
We believe exhibitions are the best way to build relationships — so we invest in them ourselves. Our stand at B2B Marketing Expo was designed as a working demonstration of our thinking: message hierarchy from the aisle, materials and finish you can inspect at arm’s length, and a team that practises the conversations it recommends.
It also gave us something rare: the exhibitor’s-eye view of our own processes, from artwork deadlines to breakdown.
Highlights
- Our own investment in the channel we recommend
- A live showcase of in-house build and print quality
The story behind this project
Why we exhibit at our own recommended shows
We took our own stand to B2B Marketing Expo. Here’s what standing on the other side of the aisle teaches a stand…
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